.svg){kind=icon}
HIV Vaccine Study
This study aims to boost HIV vaccine literacy and confidence among African Americans in North Carolina through innovative interventions, including crowdsourced ideas and deep learning animations. Participants will engage in experiments to help shape tailored messages, tested through a randomized trial to improve vaccination intentions and outcomes.
Mission
To advance health equity by leveraging social innovation and cutting-edge technology to empower African American communities in North Carolina with the knowledge, confidence, and motivation to embrace HIV vaccination, ultimately improving public health outcomes.
Vision
A future where African American communities are fully engaged in health decision-making, benefiting from culturally tailored, solutions that bridge the gap between scientific advancements and community trust.
Goals
This project enhances HIV vaccine literacy and confidence through community-driven, culturally relevant strategies and innovative interventions, delivering impactful, scalable solutions for African American communities.
The goal of this study is to harness the power of social innovation and dynamic partnerships to enhance HIV vaccine literacy, confidence, and intention to vaccinate among African Americans in North Carolina. Through exciting and creative methods, we aim to make a real impact on public health. African American participants will engage in interactive discrete choice experiments to help us understand their preferences for HIV vaccines and effective communication strategies. This crucial step will inform the design of our innovative interventions.
We will develop and pilot two groundbreaking interventions: one inspired by crowdsourcing ideas from the community and the other using cutting-edge deep learning computer animations. To test the effectiveness of these interventions, we will recruit 990 African Americans, including individuals with a history of COVID-19 vaccine hesitancy, and conduct a comprehensive randomized experiment. This study promises to deliver tailored, impactful messages that resonate with the community and drive positive health outcomes.
- Goal: Enhance HIV vaccine literacy and confidence among African Americans in North Carolina.
- Innovative Methods: Use crowdsourced ideas and deep learning animations to design interventions.
- Participant Engagement: Interactive experiments to shape effective communication strategies.
- Target Group: Focus on African Americans, including those with COVID-19 vaccine hesitancy.
- Randomized Trial: Test the effectiveness of tailored messages to improve vaccination outcomes.
- Public Health Impact: Deliver interventions to drive positive health behaviors.
